Who We Are

Our Financial Professionals

We work closely with our clients to design financial strategies that provide confidence and clarity while also helping to protect their future. Using customized plans that are created through a true partnership, we empower our clients to weather the inevitable challenges that our complex financial world presents.

James Lord, CLU

Founder and Investment Advisor Representative
LORD'S Financial Planning

Envelope Chart-pie

Jim entered the financial services industry in 1971, founding today’s Lord’s Financial Planning in 2009.  He grew up on a farm near Kincaid, Kansas and attended the University of Missouri.  After college, he served in the United States Air Force, and spent four years with Sperry Rand Corporation.  In 1980 he was honored as one of The Outstanding Young Men of America.  Jim is a Chartered Life Underwriter (CLU), a Licensed Life and Health Insurance Agent, and holds Series 6, 63, and 65 Security Licenses.  In addition, Jim is an Investment Advisor Representative, operates as a Fiduciary, and is a member of Kingdom Advisors, Inc. 

Jim and his wife, Debbie live in Ozawkie.  They have six children, nine grandchildren, and four great-grandchildren.  When he is not in the office Jim enjoys bicycling, reading, and traveling.

Debra Cobler

Personal Assistant to Jim Lord/Office Assistant
LORD'S Financial Planning

Debra brings a wealth of experience, organization, and heart to Lord’s Financial Planning as the personal assistant to Jim Lord. She holds a Bachelor’s Degree in Business Administration and Marketing, earned in 1990, and has spent much of her career as an entrepreneur—successfully running several small businesses, including Won by One Crafts and Debra’s Cleaning.

Before joining Lord’s Financial Planning in January 2025, Debra served as a team lead at God’s Storehouse Thrift Store from 2020 to 2025, where she was known for her leadership, compassion, and dedication to serving others. Debra has been happily married to her husband, Scott, for 35 years. Together, they have a wonderful blended family of 6 children and 10 grandchildren. Outside of work, Debra enjoys singing, helping lead worship at her church, and encouraging those around her—bringing a spirit of joy and support into everything she does.

Debra Lord

Client Relations Coordinator
LORD'S Financial Planning

After attending Washburn University, Debbie worked for Southwestern Bell, Memorial Hospital, a mortgage company and an insurance company. In 1982 she married Jim and together they have raised six children. During the children’s school years Debbie devoted her time and energies to home schooling, and over the years has taught a number of woman’s bible studies. She has now returned to the workforce at Lords Financial Planning as the person who contacts existing clients for annual reviews and coordinates workshops and client events for the firm. During her spare time, she enjoys reading and traveling with her husband Jim.

Paraplanners

As Paraplanner’s with Paladin Financial, Zach and Mason strive to create a warm and welcoming experience for our clients. Working alongside Jeff Foley CFP®, they work extensively to help prepare our client’s financial plans, as well as sitting in on and helping to facilitate client meetings. They also serve as an additional resource for our client’s ongoing needs.

Meet the Paladin Financial Team

Paladin Financial (an SEC Registered Investment Advisor) is proud to collaborate with Jim Lord and the Lord’s Financial Planning team. Jim Lord is an investment advisor representative with Paladin Financial, which is an independent, fee-based advisor firm owned by Kansas-natives Jeff and Nikki Foley. The Paladin Financial team is made up of financial professionals who can help you coordinate your financial journey. We invite you to learn more about Paladin Financial. Visit the Paladin Website
 

Strategic Alliances

MICHAEL BINGER, CFAÂŽ
President of Gradient Investments, LLC

KEITH GANGL, CFAÂŽ Senior Portfolio Manager Gradient Investments, LLC

TYLER ELLEGARD, CFAÂŽ
Portfolio Manager Gradient Investments, LLC

We have strategically partnered with Gradient Investments, LLC, an independent, fee-only SEC registered investment advisor to provide our clients with professional money management services. Our firm and clients have unique access to Gradient Investments’ portfolio managers who bring a depth of market experience and insight and actively manage our clients’ accounts.

The Gradient Investments team can be seen regularly on national media outlets including CNBC, Fox Business, Bloomberg Barron’s, and The Wall Street Journal.


Affiliations

For nearly 100 years, the Chartered Life Underwriter (CLUÂŽ) designation has been sought by financial professionals. CLUs who professionals who have achieved a high level of knowledge in life insurance, estate planning, and risk management. They have an in-depth understanding of life insurance’s intricacies and applications to meet client goals in financial planning, estate planning, business continuity, key person, and related employee benefits.

For nearly 100 years, the Chartered Life Underwriter (CLUÂŽ) designation has been sought by financial professionals. CLUs who professionals who have achieved a high level of knowledge in life insurance, estate planning, and risk management. They have an in-depth understanding of life insurance’s intricacies and applications to meet client goals in financial planning, estate planning, business continuity, key person, and related employee benefits.